„Right patient, right treatment, right time“ is a well known vision for PHC. For more than 20 years, Roche has laid scientific groundwork for personalized healthcare with treatments that target the underlying biology of cancer and other diseases. Now we are working on taking personalized healthcare toward a future in which treatments are targeted to an individual’s needs and unique profile.
In the changing healthcare environment, patients are increasingly empowered to manage their medical conditions, including treatment decisions. They are asking for more personalized information to support them in navigating the sometimes-confusing world of PHC. Available public information often contains technical and medical jargon, making it less accessible to patients and caregivers. Patients deserve better. Patients’ opinion and engagement is fundamental to us, and we are constantly looking for ways to partner with patients.
In the presentation we will share Roche Estonia journey for patients with patients, we will provide examples of tools and measures we are using to gain better insights and also raise the curtains from the digital solutions already in use and those under development.
Chris Ellermaa is the Communication and Public Partnership Lead in Roche Estonia. She has spent her professional life in the pharmaceutical industry. During her career she has gathered knowledges and experiences from many different fields – marketing, people development, HR, market access, communication, governmental and public affairs together with patient partnership. Chris has a medical and business background: she graduated from Tartu University as a Medical Doctor and has MBA from EBS. In addition, she has good understanding of patients’ needs from her work as patient advocate in NGO Life with Dementia (MTÜ Elu Dementsusega).
Mart Vain works as a Digital Ecosystem Lead in Roche Estonia. He has spent most of his professional career working for the governmental sector having served in the PMs office as well as in the National Audit Office altogether for 11 years. Over this time he made contributions for initiating and improving several state-wide reforms and policies in the field of healthcare, social affairs and employment including the work ability reform and increasing the sustainability of the healthcare system. Throughout his career path there has been a strong focus on digital components and transformation in the aforementioned policy areas. Mart has a background in governmental affairs and international policy with the focus on social affairs, digital and healthcare. He graduated from Tartu University and later earned an MA from the University of Kent in international affairs and EU policy.
Lemme-Liis Jääger is working as a nurse consultant at Tartu University Hospital in the department of Radiotherapy and Chemotherapy at Hematology and Oncology Clinic. She has been working as an oncology nurse for 10 years. Lemme-Liis has been actively collaborating with European Oncology Nursing Society (EONS) and contributing in the development of oncology nursing in Estonia. In addition, she is continuously educating new nurses and nursing students about oncology nursing. During her career she has educated herself in EONS masterclasses and ESMO congresses all over Europe. In 2018 she was given the opportunity to present a case study and talk about occupational safety in a symposium at EONS 11 at ESMO 2018 congress.